IDEA CHANGE

Claudia and I felt there needed to be a major change to the idea for our music video. After the practice filming, we decided that a lot more can be done with performance and concept visuals. For performance, we thought lots of shots, locations and different styles would create a new and original artist, as well as making it professional with the editing software. We have been watching lots of YouTube tutorials on editing techniques and this alone has given us inspiration for new ideas. Collectively, we think that having the video narrative will be too much work for us. Not that we aren't willing to put in the time and effort, but to create the right effect and make the narrative realistic and obvious what is going on, it will be too hard for just the two of us to do. Therefore we think that we could create a complete spin on the song. By incorporating concept with performance and making it completely off topic. We began to think what the lyrics are literally saying - for example 'strongest taste' having someone eat something with a strong tastes such as a chilli or one of us drinking a shot and when the lyrics say 'loudest drop' immediately after the shot glass would be banged down onto the table.


A good example of this is Jason Derulos new music video for his latest hit 'Trumpets'. The song describes his fondness and admiration for a female lover and expresses 'when he see's her or is with her, he sees trumpets'. It just so happens that every time her mentions trumpets he is about to kiss her but is interrupted with a band of trumpeters - this is a direct connection with the lyrics and visuals.

Another example is from Taylor Swifts music video '22'. Much like the title of our song, it is a number; and throughout the song (mainly the chorus) when the number 22 is mentioned, either herself or a group of people make the numbers '22'. With hand gestures or written down. Even though this is a 'fun' and bouncy pop song, I think something like this could be incorporated into our video. Only with a gloomy edge rather than jumping around, it could be written with paint to resemble blood or on a wall in a pitch black room with just a candle light to illuminate the words.

Another good example of concept would be Miley Cyrus' video 'We Can't Stop'. Released in July 2013 and made it big not only for the explicit and random acts performed in the video but for being the cheerful summer "party anthem," of 2013.. only there's something slightly deceptive really going on.

Most listeners believe it to be a 'happy' song and something they can dance along to when they're out however the true meaning of the song is much different. One review I found online thought it to be a complete sexual burst of 'Hannah Montana' finally growing up or its just what teenagers (young adults) are really like at party's but one I read stood out from the rest... Explaining 'a cycle' and what's it's really like to be stuck in one - perhaps referring to Miley being stereo-typically know as 'sweet' and 'innocent' from the Disney channel or something a lot worse - an addition. It was pointed out that the key lyric isn't "we won't stop" or "don't stop," it's "we can't stop." Suggesting negative connotations of being trapped  or unable to escape. An interesting point which supported this was the actual music. 
The slowness - "the fact that it's written in a minor key is a big indication. There's the foreboding, deep, potentially male voice that's first to sing in the song and also the several lines that call into question the interpretation that all is right. For instance, while "we came to have so much fun now," clearly they have not and we know this because of the lyrics "not ready to go home" and of course, they can't stop." An interesting comparison to this is one of  Ke$ha's songs 'Tik Tok' which seems like it's giving the same sort of message about attending a party until early dawn. However, contrast the tempos and you will see Ke$ha lifts the mood (and the roof for that matter) expressing: "Don't stop, make it pop, DJ blow my speakers up tonight, Im'ma fight, 'til we see the sunlight!" Whereas, Miley, she reveals... "We can't stop, we won't stop,"..."We run things, things don't run we," she insists throughout the song. Miley gives the lyrics "Everyone in line in the bathroom, trying to get a line in the bathroom" which is clearly about doing 'lines' of drugs in the bathroom. The drug she refers to is MDMA, famously known as 'molly' or 'mandy' - and the purpose, to make you feel happy. Since they're just hanging out in your brain, you feel happy for the entire course of the drug.

But, you don't have an infinite supply of them. When the drug period is over, users are likely to become emotionally exhausted with very low self-esteem. Most drug users will simply take the drug again to get over this period and this is what "We Can't Stop" is about, because once this cycle stops, the facade will be over. The acts in her video are extremely concept like - most of the visuals do not link with the lyrics in the slightest. This is something we was thinking of using in our video to fill up time gaps. Our ideas aren't as extreme as these ones because we need to think practically and what we will actually be able to achieve.