Turn Around

So, after a long hard talk about our ideas, thinking of locations and listening to the song time and time again, we decided to change the basis yet again. However, not completely! We still plan on having a large proportion of the song as performance based. - around 50% in total. We feel performance would be suitable for our song not only that you can create very professional and effective visuals with not an exceeding amount of time and effort, but really grasp the emotional side and deep meaning of the song through acting and 'putting on a performance'. So this leads me onto the concept theme. Having completely random  visuals wouldn't portray the actual meaning of the song in the slightest and could take away the effect of it. Therefore we are still thinking of incorporating concept visuals but with a more gothic and mysterious theme. Things like candles and burning, dark rooms and fairy lights. Around 15% of the video should be taken up with concept ideas that all link in with a similar theme so they are not completely random. And the final 35% of the video should be taken up with narrative - this takes me back to our original idea of the mother and child. Whereas we would just show snip-its of this narrative, enough that the audience can establish the situation and the story line - hopefully if they listen to the words this should be easily recognised but not the main focus of the video like we previously planned. 
We needed to start searching for locations that could be used for both the narrative and performance base of the video. We want to focus on using a lot of close ups for the performance therefore the location wasn't the focus of this area. However if we were to use mid shots, etc... We needed a suitable or even plain black/white background. To the left is a location we found of somewhere in Brentwood (very local for us). It was perfect - had the exact look we wanted. The only problem was these images of an abandoned mental hospital were taken almost two years ago and the site had been completely refurbished. However, we were not struck down! It just meant we had to search further. We spent some lessons and a lot of our own time simply watching musc videos, ones that aren't as main stream or popular, so more low budget and appropriate inspiration for us. The next few images show screen shots from a msic video called 'Run'. The song is by an artist called Joe Compass. He is a new artist and only just breaking into the music insudtry. He hasn't had much publicity but this new track of his has had over ... hits on YouTube.
The song is about someone running away from him to 'find love'. Therefore the video displays exacly that - someone running which shows direct links between the lyrics and the visuals. The whole theme of the video is dark and mysterious - similar to how we want our video to come out like. In the image above they have used an ordinary brick wall, adeed in some sort of spotlight and had someone run along it to create a shadow. This is something simple but extremley effective and something Claudia and myself will deifinatly be trying out! Similar, is the image above to the left. It shows some sort of metal gate/fence and again used a spotlight.

The equipment they have used is proabably a lot more advanced than what we have - physically and finacially, but we could even use the car as a tracking method or hand held to portray a more edgy and dangerous vibe. Throughout the video, there is a re-occuring theme of shadows, adding to the mysteria. Yet again, another low cost, simple and effective way to fill in gaps throughtout the video - still keeping to the matter of gothic and abstruse themes.

This image (to the right) is of the artist - Joe Campass. It shows a close up with a side angle of him singing the song, which is something we can do to add to the visuals - mixing things up. Not always having front view anagle, by moving the angle of the camera, it creates something more for the audience to look at.

This screen shot is from somebody's A2 Media music video - it's footage of him holding the camera or some sort of support as he spins around. It is really effective becuase the boy stays in focus whereas the background is constantlymoving - almost like an illusion. Even little changes like this will encourage the audience to carry on watching the video. Even if it wasn't of Claudia performing, and just something or someone different representing an item to do with our theme - such as a teddy (which was the daughter's), it's just a different way to visulise something.
The next set of images is from a song called Gas Pedal by Sage the Gemini. Now, if you listened to the song, you could not link it to ours in the slightest. However, the visuals for the song has a very limited connection to the lyrics. It think the only slight thing would be woman. In the opposite image we can se the artist being smothered by females hands. Even though this might seem like a sexual thing - which it is, however if it was a female instead of a male the whole manner would change from a sexual thing to a obscure and mysticla thing. Similar to this video we think we could in-corporate this several times over a specific area of the song or throughout it. Its something we can do even with our friends becuase we only really need about 4 sets of hands.

These images are of the artist singing the song towards the start as an introduction to the artist, song and location. As you can see I have screen shot 3 images over about 20 seconds. Everytime the shot went back to this the camera was closer. This is the only effective way, I think, of using a long shot - to establish the artist.

This shot to the right is Eliza Doolittle, in a music video of her most recent album. She shows strong emotion through her facial expressions which is something Claudia needs to perform. This is also something I will look out for when filming her. We will work together by giving each constructive advice and help and I can't wait to start :-).

Inspiration, Look and Location

We thought of some concept ideas ourselves. Ones that were practical and that we could actually do and make them look satisfying and professional. Using sparklers is something that is not only effective on screen with just a dark background but also to spell things out - as shown in the image to the left. We could use this to spell out '13' or '35' for example - which is the title of the song and frequently mentioned throughout the song. Another simple yet effective thing we could produce without any props at all is a silhouette - created simply with a spotlight. This would enable the audience to see the lip movement of Claudia when she is lip syncing the song.

We need to think of something to use for the 'cha cha' section. Although I really liked the outcome of this section in the practice filming, the whole idea has changes therefore something more literal would fit with the theme. And by literal, I mean a shot of someone's or a couples feet performing the 'cha cha'. With a spotlight in a dark room, I think this could be really effective. The only problem would be the camera and how we would have it that low and able to move along with the feet. We could perhaps place the camera on a skateboard or something with wheels that would be stable. A spotlight can be so effective and used in so many ways. For example the above right image of the microphone can be used to create a mellow and relaxed desire. Simply used to display Claudia lip singing without any fuss or being boring to look at. With the correct facial expressions and body language  Claudia should create the emotive effect with this simple setting and use of prop to engage the viewer and allow them to sympathies her performance.

The set of images to the left is something I came across when researching make-up ideas. Its something really simple and easy to create that would be effective especially in terms of concept. It's an idea that doesn't cause too much fuss but something for the audience to look at.

UV paint is something I think would look extremely effective and eye catching to the audience. This image to the left displays a woman covered in all different colours and patterns - maybe not something Claudia would show but just as a random insert. A slow moving motion which reflects the beat and tempo of the song. On the subject of colours, when researching I found this image. It took a very long time personally for me to work out what it was... I found out it is simply ink photographed as it drops and explode into water. Again, another simple but extremely conspicuous image to watch for the viewers and to keep the continuity and flow of conceptual theme.

This image to the right is some screen shots I took when researching different location ideas. Obviously no the exact same but to get any ideas. In this Eliza Doolittle video she has used a distinctive background that re-occurs throughout the video. A bright yellow garage door where she performs in front of, some boys dance and random people walking past dressed in wacky clothing. A simple thing, yet again, but something that adds effect and flow to the video. Its something Claudia and I should really consider doing when filming, especially because it is practical and if need be we can keep going to the location and is even something we could use to film all of our conceptual idea's so it really does stand out what is conceptual and what is not.  

New Annotated Lyrics

This is another set of lyrics we printed out to annotate. Because we wanted to change the whole idea and completely exclude the narrative section, we needed to come up with enough ideas to make our 40% of concept really work. Even though we plan of having 60% of the video made up of performance there will be a lot of gaps to fill in. Where we have been watching concept videos, especially previous A2 media videos we gathered that with concept it can begin really great and catchy but towards the end start to slack and become pointless and quite weak. Because we have taken a new spin on things and planning on creating a whole new image for the song, we need to make sure our research and outline of ideas is precise that we don't want to scrap the whole thing and fall far behind.

IDEA CHANGE

Claudia and I felt there needed to be a major change to the idea for our music video. After the practice filming, we decided that a lot more can be done with performance and concept visuals. For performance, we thought lots of shots, locations and different styles would create a new and original artist, as well as making it professional with the editing software. We have been watching lots of YouTube tutorials on editing techniques and this alone has given us inspiration for new ideas. Collectively, we think that having the video narrative will be too much work for us. Not that we aren't willing to put in the time and effort, but to create the right effect and make the narrative realistic and obvious what is going on, it will be too hard for just the two of us to do. Therefore we think that we could create a complete spin on the song. By incorporating concept with performance and making it completely off topic. We began to think what the lyrics are literally saying - for example 'strongest taste' having someone eat something with a strong tastes such as a chilli or one of us drinking a shot and when the lyrics say 'loudest drop' immediately after the shot glass would be banged down onto the table.


A good example of this is Jason Derulos new music video for his latest hit 'Trumpets'. The song describes his fondness and admiration for a female lover and expresses 'when he see's her or is with her, he sees trumpets'. It just so happens that every time her mentions trumpets he is about to kiss her but is interrupted with a band of trumpeters - this is a direct connection with the lyrics and visuals.

Another example is from Taylor Swifts music video '22'. Much like the title of our song, it is a number; and throughout the song (mainly the chorus) when the number 22 is mentioned, either herself or a group of people make the numbers '22'. With hand gestures or written down. Even though this is a 'fun' and bouncy pop song, I think something like this could be incorporated into our video. Only with a gloomy edge rather than jumping around, it could be written with paint to resemble blood or on a wall in a pitch black room with just a candle light to illuminate the words.

Another good example of concept would be Miley Cyrus' video 'We Can't Stop'. Released in July 2013 and made it big not only for the explicit and random acts performed in the video but for being the cheerful summer "party anthem," of 2013.. only there's something slightly deceptive really going on.

Most listeners believe it to be a 'happy' song and something they can dance along to when they're out however the true meaning of the song is much different. One review I found online thought it to be a complete sexual burst of 'Hannah Montana' finally growing up or its just what teenagers (young adults) are really like at party's but one I read stood out from the rest... Explaining 'a cycle' and what's it's really like to be stuck in one - perhaps referring to Miley being stereo-typically know as 'sweet' and 'innocent' from the Disney channel or something a lot worse - an addition. It was pointed out that the key lyric isn't "we won't stop" or "don't stop," it's "we can't stop." Suggesting negative connotations of being trapped  or unable to escape. An interesting point which supported this was the actual music. 
The slowness - "the fact that it's written in a minor key is a big indication. There's the foreboding, deep, potentially male voice that's first to sing in the song and also the several lines that call into question the interpretation that all is right. For instance, while "we came to have so much fun now," clearly they have not and we know this because of the lyrics "not ready to go home" and of course, they can't stop." An interesting comparison to this is one of  Ke$ha's songs 'Tik Tok' which seems like it's giving the same sort of message about attending a party until early dawn. However, contrast the tempos and you will see Ke$ha lifts the mood (and the roof for that matter) expressing: "Don't stop, make it pop, DJ blow my speakers up tonight, Im'ma fight, 'til we see the sunlight!" Whereas, Miley, she reveals... "We can't stop, we won't stop,"..."We run things, things don't run we," she insists throughout the song. Miley gives the lyrics "Everyone in line in the bathroom, trying to get a line in the bathroom" which is clearly about doing 'lines' of drugs in the bathroom. The drug she refers to is MDMA, famously known as 'molly' or 'mandy' - and the purpose, to make you feel happy. Since they're just hanging out in your brain, you feel happy for the entire course of the drug.

But, you don't have an infinite supply of them. When the drug period is over, users are likely to become emotionally exhausted with very low self-esteem. Most drug users will simply take the drug again to get over this period and this is what "We Can't Stop" is about, because once this cycle stops, the facade will be over. The acts in her video are extremely concept like - most of the visuals do not link with the lyrics in the slightest. This is something we was thinking of using in our video to fill up time gaps. Our ideas aren't as extreme as these ones because we need to think practically and what we will actually be able to achieve. 

Artist Name

We asked a range of  ages and not just people who are our targeted audience. We feel as though this would benefit us because then we are receiving comments  and observation from a wider audience. The response we received from our artist name was not as strong as we hoped. Obviously putting someone on the spot and asking for a random name that might suit someone is a massive amount of unnecessary pressure! And even though we gave everyone an option of our favourite names, the response was extremely varied. So we took it on ourselves to choose. And it’s like the mornings, you have to choose something to wear to get on with your day – and this is exactly what we had to do. Simply chose our favourite. We don’t have time to worry about picking between two names and there is no pressure on having a name for our artist at this point, it would just be something out of the way for when we have a lot more work to do… Such as the website and Digipack, obviously this is when we really need the name of our artist because it is vital for these two aspects. With this in mind we decided to go along with the name ‘Lila Eden’. I think this name suits Claudia. It is edgy but with a feminine edge – Claudia with her blonde hair and tanned skin is girly but the things she wears for filming are alternative and different to what you’d expect – similar to the name. 

First of all, I hope you liked some of the looks we created and the photos we have taken! Our target audience is something we have constantly kept in mind throughout the course of the project - this is why audience feedback is such a massive thing for us, to keep getting that constant positivity and constructive advice throughout. We were happy with the feedback from all of the interviewees.. The section of relation was especially important and suprising! Artists such as Lana Del Rey and Eliza Doolittle were artists we really inspired to and were influenced by. Something that was controversial and challenging was the names for the artist. Every different person liked a different name however this wasn't too much of an issue because Claudia and myself had already settled on 'Lila Eden' because this was our favourite name.

Target Audiance

Artist Emotion

 In this video we have tried to portray different emotions through facial expressions and body language. After researching into facial expression in particular, I have realised how important they are and the difference they can make; not only for the overall effect of the performance but the outcome it has for the viewers.
1. In this example Claudia's whole presence is completely emotionless - the only thing moving on her is her lips. Her facial expression is completely blank and doesn't even look moody - just blank. This is certainly not a look Claudia shouldn't incorporate into her performance as it would leave the audience feeling bored leading them to move on and watch a new video straight away.
2. The second clip however, is the complete opposite. Claudia is over enthusiastic and it clashes with every aspect of the song. The tempo is calm and the lyrics are deep and meaningful, whereas Claudia is happy, smiling, making a lot of big movements which, again, is not something we want to visualise in the particular video. She comes across stuck-up which completely clashes with the voice of the artist.
3. This is only a short clip of Claudia singing the 'cha cha' section. Again she looks miserable and emotionless, however the small movement of her eyes creates a slight sense of meaning and purpose. When somebody, especially an artist makes eye movement, it changes the whole feeling to a scene/shot. For example, wide eyes express excitement or some sort of a thrill, whereas looking down can resemble depression or sadness.
4. Here Claudia begins to use her head which creates more of an atmosphere. Even though she is slightly tilting it and looking around, it gives the audience a little more to watch. With the correct background, it can create the notion of feeling lost - which is something defiantly needed for a song like ours. She also looks directly into the camera which shows emotion and passion, almost like she is speaking (singing) out to the viewer, this captures them (well, should do) and will lead them to carry on watching the video.
5. In this section of the video, we see Claudia using a lot of hand gestures... a lot. By touching her hair, face, neck and just waving her hands about, she creates too much of a distraction for the audience. She looks uncomfortable and whats she's doing doesn't fit in with the song or the genre. Somebody who is likely to use a lot of hand gestures during a music video would be a rapper or R'n'B artist. However, I think that some basic hand gestures would fit into our video, especially on the passionate scenes. Maybe just an expressive hand or hair grab to display emotion and passion. We will most likely just have to take several takes and see what Claudia naturally performs and what looks good/bad.
6. This shot is really good. Claudia uses just the right amount of facial expressions and body language in her performance. She adds in a slight smile which is just enough to show what she is singing brings her joy. in this case it is a nostalgic memory of her 'daughter' explaining "you turn my legs into spaghetti". She looks down which expresses sadness and into the camera for direct emotion and to gain an ounce of sympathy from the viewer.
7. This is just a shot of Claudia showing that she can't always be serious when performing! And things do make her laugh.
8. This shot is a lot like Number 6. She shows a good amount of gestures etc... However I feel like sometimes she can blink a little too often. After I had edited the footage and pointed it out to Claudia it was something she only just realised and a thing to remember when we film next.

Facial Expressions Reserach

A good artist must be a good actor, especially when it comes to music videos. A good actor knows that human emotions are mainly communicated by facial expressions, so body language is a key element in the determination of whether her or she is a good or bad actor – this falls a lot into mise en scene, an aspect which is used when analysing any sort of media, be a music video or a front page magazine image. Facial expressions and gestures have to be congruent with the delivery of the lines. If the actor(ess) is effective at combining nonverbal and verbal forms of communication, the audience will forget what they are viewing (for example a music video) and believe they are watching something in front of them from the emotion they give.  Some artists will cause an audience to squint their eyes in fright or cry with sympathy.

Portraying the raw emotions of music involves the entire body and the way the artist carries themselves. When they perform a sad song, the emotion will portray a lot in the eyes and slumped body language. Often artists compose music videos about songs they have written which relate to their lives or a past experience - this allows them to involve genuine emotion and a much more natural performance. However, the ability to use and read body language and facial expressions during a performance is not always an advantage for a musician. Some artists try to create a certain way of expressing themselves on stage, and that comes across as contrived to many people, but the musicians who let their movements flow from their feeling inside have an effect on people. 

A good example of this is Eliza Doolittle. She uses a lot of facial expressions to create feeling and emotion. Her songs are open and they tend to relate to real life situations therefore the audience can empathise and relate to the lyrics - her facial expressions are directed from the lyrics and are used to engage the audience even more so. The body language she conveys when she is putting on an emotional performance matches perfectly with the lyrics of the song. 

In the image above, I have created a photo collage of two screen shots from her video 'Let It Rain' - she is singing about a boy she has lost and you can tell this from her blank and hurt emotion in the top image, however when she relates back to happier memory of him (this happens in our song when the 'mother' refers to her daughter - a nostalgic memory 'I can say that you look pretty... You turn my legs into spaghetti... You set my heart on fire...'), her facial expressions change from bruised to a smirk.

Favourite and Edited Images

These two images was from the shoot we done not on set. I was simply experimenting on PowerPoint because I discovered some really artistic things you could do to manipulate an image and was just messing around. I like these images because they are different and I really think they are something that can be used for out DigiPack and website later on in the project. The top one in particular is very abstract and looks almost sketch like which is distinctive and will make the image stand out from the rest. 

This image looks almost fake and the composition in absolutely beautiful. The effect I added (which I created simply on Microsoft PowerPoint) really accentuates the main properties of the image. The leaves and wood background are dark and sharp but make Claudia stand out so much. I love how she looking up but you can't see what she is looking at - it adds to the mysterious effect. The colours have been made brighter and bolder - it's distinctive and Claudia almost emerges from the image. 

I really love this image. I don't know what it is about it but I think everything fits perfectly. The angle and zoom is spot on. I think there is a ideal amount of everything in the shot. The way that the whole of the eye or lips is shown adds to the mystery of the character and this specific song. I actually screen shot this image from footage and edited it just on Microsoft Word. I increased the contrast and the brightness to blur the image and I love how her face appears almost white but you are still able to visual to teat on her cheek and the dark, heavy eyes. Nothing looks precise or neat apart from the position of the image and the contrast is why I love it so much.

This image really reminds me of a fairy tale. The lighting is warm and gentle and you aren't actually able to capture the makeup of Claudia. The tutu dress is very fairy tale and princess like and a lot like the movies where an innocent princess finds herself lost in the woods searching for her Prince Charming, whereas Claudia is lost without her child (resembled in the lyrics) and searching for sanity. The image contrasts it's true deep meaning and that's what really appeals it to me. 

A lot like the close up image above - this was simply print screened from the footage we shot in the woods. Even though you may not recognise this because obviously it is very close and focused on Claudia's face. I really favor this image for it's natural presence. Claudia is singing the lyrics and looking up towards a tree and I love that she is unaware of the image (obviously because I was actually filming). This was the last bit of filming we done so by this time, she had become very comfortable with performing in front of the camera and at times acted like it wasn't there - which really portrays in the image. The black and white effect on the image creates a neutral tone and emphases the light on her eyes and the mascara running down her face. 

Images from Practice Filming

Here is a collection of images from the first 'look' we created for our artist. It was a conceptual theme and and was made up with what we had! We used a basic make-up process.. foundation, blusher, etc... We found some sequins and thought we could place them on Claudia's face. We wasn't quite sure how to place them as we didn't want her to look silly or clown-like so we searched on Google for cool make-up using sequins... We found that our very own artist of our song 'Dillon' uses sequins for her make-up but in a more Gothic way. Her dark hair and black sequins create a more gloomy and mysterious look. Because the sequins we used were multi-coloured, the look we went for was more fun and 'pop'. Pixie Lott (above right) was a good image we found and could use for guidance. Once we saw this we knew what to do with the sequins. We added a silver glittery eyeliner for emphasis to the 'sparkle'. The hair was also quite random, obviously Miley Cyrus had her hair like this when she performed at the MTV Video Music Awards and brought it back from the 90's! And we thought with Claudia's long hair this would be and effective and eccentric look overall. 

These set of images show the outfit as well as the hair and make-up. We chose a white see-through dress and put black shorts and a silver sparkly bra underneath. We thought the sparkly bra would link in with the eyeliner and sequins and create an even more erratic look, making an original and unique artist - without being too GaGa! We decided that shooting in the garden would be effective... Especially when it came to background setting. With just the leaves (tree) as the backdrop, the focus is still on Claudia and her make-up without just having a plain and boring white or black background. We also thought the table and chair was quite practical because it gave Claudia something to do rather than just posing in all of the images... Which she does in some of them but they look fantastic. It enable the photographer (me) to really capture the makeup at the right angle with the correct lighting etc... Overall we really like this look and think we could create other ones similar to it, keeping a consistent look. however, we worry that it wouldn't fit in with the genre of the song and the lyrics. 

This last set of images show a range of other looks we tried  out. The wig being one of them, which even though looks quite cool and strange (what we was going for!!) we just didn't particularly like it. It was just a bit too GaGa! We also tried out the 'twiggy eyes' using a step by step tutorial and turned into more of a joke. The hair style along with that (bottom three images) we didn't like either - it was too childish, too unprofessional. The final look we went for was the 'depressed, psycho but still glamorous... with an edge'. The edge of the look is the dress - it's like a tut which gives an almost fairy tale feel and being set in the woods adds to the mystery. The glamour is shown through the blonde hair and big eyelashes and finally the more obvious is the depressed look, mascara run down her face, pale and run down. We really like this look because of the psychotic edge and I think it really links to the song and the lyrics - a mother depressed and longing for her child who is no longer existing. 

Feedback and Evaluation

It was really lucky that the weather turned out to be so lovely on this day. Both Claudia and myself were anxious as to how the footage would turn out and how the location/outfits/make up would fit with the song. However we are extremely pleased with the final footage. Obviously it is not perfect and if we was going to use the footage, we would re film it, making it similar but better! We used the location to our full advantage - the open fields were harder to work with because it visually looks basic and didn't fit with the genre of the song. Therefore a lot of the brick work which was run down and authentic really worked. The stairs were a major aspect for the video and with the transitions and cuts added in after on Adobe - the effect is mystical and fantastic!

  

We asked for feedback from the public that would fit into our target audience and it seems a lot of it is very similar. A lot of people were commenting on the straight cuts and this even stood out to myself and Claudia. We think they are really snappy and fits to the beat of the song therefore this is something that we will defiantly be looking into when filming the actual footage. "Even though Claudia was slightly hesitant and was unsure of the lyrics at times, what she did do was was spot on." This is something I strongly agree with and I think with time and practice Claudia will be able to sing the song backwards if need be! She has a lot of rhythm and grasps all of the notes really well, which is necessary for a professional finish. 

One thing that the audience really enjoyed was the 'cha cha' section. This is where Claudia is prancing through a set of trees. At the time we were unsure of whether this would be effective or not however once edited with fading and cross dissolve transitions the outcome is extremely compelling. The main issue we faced was the temperature. Even though Claudia doesn't look cold she was freezing! Which meant we wanted to get everything done in a short amount of time. This is the problem with filming in the winter and having short dresses for your costume - which I think works really well with the whole 'depressed mother' theme along with the running eye make up.

Footage

Risk Assessment

Mise en scene

Shot List

Practice Shooting

We hadn't really done any filming since our preliminary task before the summer. So Claudia and I decided to practice some shots. It was like a refresher of different angles and shots we could use when filming Claudia lip syncing for the performance section. Even though we haven't planned a lot of lip syncing, the bits we do have will need to be effective.
We found that close up's worked a lot better. A close-up emphasizes a persona emotional state. Whereas a mid-shot or wide-shot is more appropriate for delivering facts and general information, a close-up exaggerates facial expressions which convey emotion. The viewer is drawn into the subject's personal space and shares their feelings. Therefore close ups will work a lot better for the performance based shots. 

Lip Syncing Practice

This is our lip syncing practice. This task was set by our teacher to have a go at trying to match our lip movements to the artists in the song. It was a fun task but quite embarrassing! Even though I'm close friends with Claudia and tend to sing in front of her all the time, it was hard to be serious and perform in front of a camera! As the song went on and I felt more comfortable I was able to relax and act more, however I think in some parts I feel like I am over-acting and Claudia is a little too tense and serious when performing.
Claudia seems more natural in front of the camera and her voice and look suit the voice of the artist, even  down to the way Claudia sings along, it really matches who she is.
We both tried to incorporate facial expressions and body language to add more effect to the video but it proved harder than we thought, especially to make it look natural and realistic. Only half of the song was used purely because we had only recently discovered the song and didn't know all of the lyrics. After we watched the footage back, we both realised that knowing every lyric word for word, including emotion and length of note is extremely important. If a word is missed or the mouth closes before the actual singing does, it sticks out badly! We immediately knew that lip syncing was a remarkably important role and will make the video either brilliant or awful. So the pressure was on, however as a group we decided Claudia would suit this role a lot more than I would, reasons being; she is natural in front of the camera (and with practice there will be improvements - remembering this is the first time we have both done this!), she suits the song, she is confident and can relax in front of me so that wouldn't be an issue and we both just think the overall effect will be much better with Claudia as the artist. The lip syncing is something we want to get on point, this means Claudia will have to have our song on repeat, learning the lyrics, timings and singing along! This will hopefully get into her brain and she will become fluent to the lyrics and performing the song.
From this task we have successfully chosen who will be our artist and established the importance of this aspect.

Treatment Feedback

We had to present our Treatment presentations to the class and we received a mixture of feedback. A lot of the class thought the idea of a narrative running through the video was a good idea. However a lot of questions were asked as to whether there would be enough 'performance' involved in the video, meeting the band 4 requirements of performing correct and professional lip syncing. This was something myself and Claudia had to consider and think about changing within our ideas. Because nothing was really finalised or planned out yet, it wasn't a major issue because we knew things needed to be planned out more precise and it was a good time for this feedback so we could add it in when making our shot list and storyboard. Our teacher mentioned that we was very realistic about our ideas and locations - because we have picked places close to us and places we can go back to if need be, it will be convenient for us if we later on found footage that didn't work how we wanted to or if we missed something out etc...

Treatment