Artist Name

We asked a range of  ages and not just people who are our targeted audience. We feel as though this would benefit us because then we are receiving comments  and observation from a wider audience. The response we received from our artist name was not as strong as we hoped. Obviously putting someone on the spot and asking for a random name that might suit someone is a massive amount of unnecessary pressure! And even though we gave everyone an option of our favourite names, the response was extremely varied. So we took it on ourselves to choose. And it’s like the mornings, you have to choose something to wear to get on with your day – and this is exactly what we had to do. Simply chose our favourite. We don’t have time to worry about picking between two names and there is no pressure on having a name for our artist at this point, it would just be something out of the way for when we have a lot more work to do… Such as the website and Digipack, obviously this is when we really need the name of our artist because it is vital for these two aspects. With this in mind we decided to go along with the name ‘Lila Eden’. I think this name suits Claudia. It is edgy but with a feminine edge – Claudia with her blonde hair and tanned skin is girly but the things she wears for filming are alternative and different to what you’d expect – similar to the name. 

First of all, I hope you liked some of the looks we created and the photos we have taken! Our target audience is something we have constantly kept in mind throughout the course of the project - this is why audience feedback is such a massive thing for us, to keep getting that constant positivity and constructive advice throughout. We were happy with the feedback from all of the interviewees.. The section of relation was especially important and suprising! Artists such as Lana Del Rey and Eliza Doolittle were artists we really inspired to and were influenced by. Something that was controversial and challenging was the names for the artist. Every different person liked a different name however this wasn't too much of an issue because Claudia and myself had already settled on 'Lila Eden' because this was our favourite name.