Feedback and Evaluation

It was really lucky that the weather turned out to be so lovely on this day. Both Claudia and myself were anxious as to how the footage would turn out and how the location/outfits/make up would fit with the song. However we are extremely pleased with the final footage. Obviously it is not perfect and if we was going to use the footage, we would re film it, making it similar but better! We used the location to our full advantage - the open fields were harder to work with because it visually looks basic and didn't fit with the genre of the song. Therefore a lot of the brick work which was run down and authentic really worked. The stairs were a major aspect for the video and with the transitions and cuts added in after on Adobe - the effect is mystical and fantastic!

  

We asked for feedback from the public that would fit into our target audience and it seems a lot of it is very similar. A lot of people were commenting on the straight cuts and this even stood out to myself and Claudia. We think they are really snappy and fits to the beat of the song therefore this is something that we will defiantly be looking into when filming the actual footage. "Even though Claudia was slightly hesitant and was unsure of the lyrics at times, what she did do was was spot on." This is something I strongly agree with and I think with time and practice Claudia will be able to sing the song backwards if need be! She has a lot of rhythm and grasps all of the notes really well, which is necessary for a professional finish. 

One thing that the audience really enjoyed was the 'cha cha' section. This is where Claudia is prancing through a set of trees. At the time we were unsure of whether this would be effective or not however once edited with fading and cross dissolve transitions the outcome is extremely compelling. The main issue we faced was the temperature. Even though Claudia doesn't look cold she was freezing! Which meant we wanted to get everything done in a short amount of time. This is the problem with filming in the winter and having short dresses for your costume - which I think works really well with the whole 'depressed mother' theme along with the running eye make up.