Friday, 27 September 2013

Laura Mulvey Male Gaze Theory

Madonna Comparison

The two videos below are both from Madonna. The first one is 'Hung Up' which was written and produced in collaboration with Stuart Price, and released as the first single from her tenth studio album, Confessions on a Dance Floor. Initially used in a number of television advertisements and serials, the song was released as the album's lead single on October 18, 2005. Even though it was released 8 years ago, it is still one of her most recent songs. It has since also made an appearance on her 2009 greatest hits album, Celebration. It also became Madonna's first track to be released to iTunes Store for digital download. 
The song was musically influenced by 1980's - upbeat, fast and dance vibe -  which is very similar to her songs bought out in the late 80's and 90's. 
In the video Madonna is dressed in a revealing leotard which shows off her figure. She is based in a dancing studio, where she is stretching out her body. Some say very talented for a woman of 46, whereas some would say she has had her day and shouldn't be performing in such a way. 
In this video we can see the modern technology of features and editing, even the camera work. Various shots were used to create the effect for a fast paced song. Quick shots and a mixture of angles keep up with the beat and create impact. The video has no form of narrative and is souly performance based. Other dancers are featured in the video, and you can notice they are all a lot younger than Madonna, this makes her stand out further representing what she is doing isn't suitable for her age. 

In the other video 'Like a Virgin' she was only 26. It seems in this video she is still finding what she is. The way the dresses is eccentric and very punk. In a lot of videos when Madonna first hit the scene she was known for her 'punk' look. Even though she is 20 years younger, it seems as though she is more covered up than in her video 'Hung up'. 
Madonna wanted the album title and the cover image to make a provocative link between her own religious name Madonna, as the Roman Catholic title for Jesus' mother Mary, and the Christian concept of the virgin birth. Which explains why she is how she is. 
Like a Virgin is not that much of a musical departure from Madonna's first album, but she felt that the material was stronger.  Consisting of dance-pop oriented music, the songs also incorporated New Wave. After its release, Like a Virgin received mixed reviews from the critics, but was a commercial success.
The video holds a slight narrative and concept. The theme of the lion runs threw is and the man being the lion helps to represent her vulnerability and that she needs looking after her. When Madonna is performing on the boat, she is directly singing into the camera, which is more performance based. 
Compared to the hung up video the camera quality isn't as clear and there are fewer, more basic shots used as the technology was still a new thing at the time. 

From watching both videos there are some strong similarities and differences. It is a good thing that Madonna has kept true to herself, and she's always not cared of what anybody thinks, whether it is her friends and producers to the public. This is what makes her music and more so her music videos unique to others. 

Wednesday, 25 September 2013

Madonna 'Old and New' Comaprrison

Madonna Star Profile



Prelim Evaluation

   

Final Video

'Hit Me Baby One More Time' Planning

Schedule- Monday the 8th at 11:15
Costume- Toby= Backing dancers wearing school uniform
                Ellie = Backing dancers wearing school uniform
                Karina = Backing dancers wearing school uniform
                Claudia = Britney wearing a grey cardigan shirt and knee highs and red lipstick
                Faye =Backing dancers wearing school uniform
                Sydney = Teacher. she is also the camera woman.
                Paige = Backing dancers wearing school uniform
Props- Pen, clock, bell, lockers, bags, uniform, notebook.
Scene- Corridor by classrooms in 221, 222
            Use the Mez for the classroom scene.
            Lockers by English block




Britney Spears - 'Baby One More Time' Storyboard

Wednesday, 11 September 2013

Music Through The Ages

Goodwin's Theory of Analysis

1. Music Videos demonstrate genre characteristics
The majority of artists use this technique to show the category which they fall in to. Aspiration in hip hop, dance routines in boy/girl band videos and live performances for heavy metal bands are all examples of this, and the themes presented throughout music videos are synonymous with the genre of the musical material.

2. There is a relationship between lyrics and visuals. The lyrics are represented with images
Whether they be illustrative, amplifying  or contradicting, throughout music videos, there is a definite correlation of the lyrics within the song and the visuals displayed. These can support the lyrics with a demonstration of the situation or narrative, amplify the inner message with a visual interpretation, or completely contradict the lyrics, to demonstrate an alternative, or niche, artist.

3. There is a relationship between music and visuals.
Again, whether it is illustrative, amplifying or contradicting, a link between the music in the song, and the video, specifically relating to tempo and transitions. For example, in more up-beat pop videos, the editing will be quick and clean, with a general tempo matching the speed of the song. However a more sombre video will feature more slow, fading cuts, to emphasise the slow beat expressed in the song. Particular high and low points throughout these songs can be emphasised by specific changes in the style of the video.

4. The demands of the record label will include the need for lots of close ups of the artist, and the artist may develop motifs which recur across their work.
This is used to primarily sell the material of the artist, and also to introduce a style to which fans can relate and imitate. An example of this is modern pop sensation Lady Gaga, who's prolific use of outrageous costumes and prop designs help promote her alternative fashion sense and views. This has had a massive impact on her fans, and the music industry as a whole, and defines her just as much as her music.


5. There is frequently reference to notion of looking (screens within screens, telescopes, etc) and particularly voyeuristic treatment of the female body.
This is mainly a reference to more dated music videos, which, in their mise-en-scene, features several depictions of people looking, mirrors, telescopes, etc. As well as this, in music videos from the present as well as the past, contains lots of voyeurism (depictions of the female body in a sexual manner). This is a constant feature throughout music videos, whether it be the singer herself, for example, Rihanna, who presents her self in a sexual way in many of her videos, or female dancers in the background of a male singer or group. The majority of these videos are synonymous with rap or r'n'b videos.

What Music Means to Me