This is the final outcome of our website. After a lot of shifting around and debate both Claudia and myself are overly pleased with the final product. We decided to go with a recent picture we took and the last photo shoot. Originally this image was to be used on the DigiPak, however we felt it really suited being the focal image for the website. Where the saturation was bought down towards black and white on the image, it makes the deep red of the leaf and lips really stand out more than anything. 
We wanted to create the same sort of feel that her own video created. Using close ups and establishing mid shots to create a more personal feel to the video. Because ours was just a snip-it, it's only 50 seconds long compared to her 4/5 minute version.
We thought it would be suitable to set up a Facebook and Twitter account for our artist. We already have an instagram where we regularly post pictures and keep it updated. As you can see in the image above, we have a link to all of these things, therefore we needed to make the accounts and it is very common for artists to keep their fans updated on their Twitter, Facebook and Instagrams as well as using them as an advertising technique. 
Most social network services are web-based and provide means for users to interact over the Internet. Social network sites are varied and they incorporate new information and communication tools such as, mobile connectivity, photo/video/sharing and blogging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centered service whereas online community services are group-centered. Social networking sites allow users to share ideas, pictures, posts, activities, events, and interests with people in their network.
This is what our website looks like right now. I can't even tell you how many times it has changed. Whether it was just a small font or colour change to completely new layout. It was hard to feel 100% satisfied with anything, it seemed every time we re-opened the website we both wanted to change something about it. Artists need a catchy and entertaining website for the following reasons; Credibility & Professionalism - If you’re in a band or a solo artist and truly serious about making it in the music industry, having your own domain name and website is an absolute must. Nothing is worse than when you hear a new band and all you want to do is check them out on the web, but your only option is to look at an unorganized, cluttered MySpace page. The best way for a band to build credibility on the web with their fans is to have their own website. Marketing & Promoting – Composing great music is the real key to success, but Marketing & Promoting could potentially be the ‘make or break’ of an artist. It’s pretty hard to build a fan base when little or no effort is made to ‘get the word out there’. An artist with a nice clean website that is well-branded has endless possibilities for marketing and promotions. Build a true fan base – Although social networking sites do hold value, the goal seems to be for most to get as many ‘fans’ as possible. The question then becomes are they fans that just want to see their ‘friend’ count go up, or are they truly a fan of your music. A band with their own website can have a much deeper connection with their fans and will easily be able to solidify ‘who’ their fan base is. Giving fans the option to sign up for a newsletter or join the forums on your website is invaluable when it comes to building a fan base. Fans want you to have a website. Have the EDGE – This point is pretty easy, but powerful. Let’s say your band has direct competition with another band. Having your own website and all the things that it brings to the table could be a deciding factor in giving your band the EDGE to beat out the competition. To wrap things up, if you’re dedicating the time, effort and money to having a band, take that extra step and have your own website. Give your band the ability to reach potential fans around the world.
We found ourselves with gaps still in the video which was not ideal at all seen as the deadline was very close. We had to plan a day to film and come up with an idea, and very quickly. We did some research into ideas which were basic and easy to do but very effective. A popular and re-occurring idea was candles which seemed appropriate for our video and would fit in really well. Because a lot of the footage we have is in a low key lighting filming in a dark place with false lighting, such as candles, would fit in perfectly. A popular location to film with candles were places like forests and baths.
We had already done filming in the forest and thought we weren't the most appropriate girls to be using fire in a forest... Therefore the bath setting seemed most likely and convenient. We filmed at my house and fortunately my mum likes candles and random things like candelabras therefore we were very lucky and didn't have to spend any money on trying to make the scenery look good. 
We went through the video and had to delete some of the footage due to criticism however we knew it was necessary if we wanted the best possible outcome. We watched through the video and marked out what sections were missing, second for second, so that when it came to filming we knew exactly what we needed to do with the lyric that went along. Throughout the project we have done 4 bits of massive filming however with things that went wrong, we’ve found ourselves filming short sections about eight or nine times. Therefore we really wanted this to be the last of it. Even though filming is fun, it’s a lot of effort. Our whole class has to share the cameras and tripods, and sometimes people can be unreliable, not to mention finding different locations and outfits, plus Claudia having to do her make-up with false eyelashes every time. Thankfully I’m just the director, producer and camera girl!
This section was the hardest to fill. We knew we wanted one of the 'bath' shots but there was three that we equally liked. It involved a lot of swapping and changing before we were set on what image we wanted 
I think this image would be very suitable for the DigiPak.
It is a photograph we took when filming in the woods at South Weald. It
captures the scenery and location of the music video. The colours are
contrasting and Claudia really stands out. It signifies the individuality and
the genre that the artist falls under. It also resembles the song that id the
focus of the album – Claudia is standing alone in the middle of a forest which
captures the lonesome of the song. 
Personally, I love this image. I think it is stunning and
truly captures emotion. It is a powerful image to look at and would look very
effective in the DigiPak. I have edited
the saturation of the image to very low so it is almost black and white, but
still expresses the colours of her hair and lipstick – this adds a professional
effect on the image also. 
This image is a little different. I think that’s why I like
it so much. It would add variety to the DigiPak. The contrast has been altered
to full and changed to black and white. It extenuates the tear rolling down
Claudia’s face, which again adds to the emotion and represents the genre.
Unlike pop, the images aren’t focused to be ‘bubbly’ or ‘happy’ because that’s
not what the artist or her music is about. .png)
I’m not overly keen on the image because I feel it is very mainstream and has the feel of pop genre. I visually enjoy the concept of it and feel it stands out (which is necessary) however i feel if it was on a shelf in a shop such as HMV, the public wouldn't take it very seriously. Especially our target audience - it seems like it would target a more childlike audience and that is definatly not something we want. 
The connection started from the name of our artist. What
could be linked (visually) to Lila Eden? It only seemed natural to use the
theme of ‘The Garden of Eden’. This also meant we could use a label for the
male and female fans of the artist being Adam’s and Eve’s. This came from the
inspiration of various artists who use the same sort of thing for their fans.
Eg. Lady Gaga has her ‘monsters’ and Pixie Lott has her ‘Kittens’. 
We wanted an image which would be suitable to be printed on
to a t-shirt or bag therefore nothing to over the top. Still linked with the
theme, but simplistic and elegant – a lot like the artist; Lila Eden. After
prowling google for hours, we found this image that seemed extremely
appropriate. It is a half eaten apple – the apple linking in with the biblical
story. The image is a painting which adds to a quirky effect. It has roses
placed around it which adds a feminist effect. 
We chose to design a female and male t-shirt, key-ring and
canvas bag because all of these items fall in to the category of our target
audience. The bag and key-ring is something a bit more fun and is just an
option for buyers is they don’t want a t-shirt – they are also priced cheaper which
is more practical for younger consumers who have a much lower income..png)
The merchandise is something that would be sold on the
website all year round therefore fans/consumers could buy the merchandise
purposely for a tour – to wear on the day they were going to see Lila Eden. As
well as being sold at the concerts. It is more likely that there would be more
choice of items at the actual gig because it is a successful way to bump up
income – not to mention brochures that would be sold at concerts. These are
normally extremely popular people fans want a memo from the show but perhaps
not a top – that is where we was heading with the bag and key-ring. 
For back up we decided to look into something more simplistic but still keeping with the mystical and garden like theme. Woods was something that instantly sprung to mind. These two images were something we visually enjoyed. 
The focus on the colour of the sky creates the attention and draws the eye in. The trees and twisted twigs adds a sense of spookiness which represents the connection of genre. Something else we found was completely abstract. A forest filled with fairy lights - now this is something that defiantly fits in because we have in-corporated fairy lights in the music video itself! It creates a fairy tale effect which can also be said about the Adam and Eve tale..jpg)
This is the final image we want to incorporate in either our website or DigiPak. Our ideal idea for the website is to have a slideshow of a range of images and photographs, presenting all the different outfits and locations we used for this particular music video, so when you enter the site, you are immediately drawn in to the images and carry on looking through the website. This image below is a collage of all of our favourite images that we have mashed and cute together to create an alternative and 'wacky' image. It still represents our them of 'The Garden of Eden' - having the apples, the traditional imagery and the alternative one. This creates an effective and weird contrast but works really well and think that would catch the attention of the viewers.
She is perfect for the role, she didn't moan once and kept in character the whenever the camera was recording. There was nothing I would do differently about this day, because it was such a success! The only problems we faced was getting the tripod to stay still and balanced - because some of the surfaces are un-even, such as the pebbles and the sand, trying to get the camera straight, especially in the close ups where it would be more noticeable was a slight challenge, however nothing we couldn't overcome! In the end, all it took was patience and precision.
