Strong Similarities and Differences

We chose to analyse the websites as a pair, so the annotations are shared. We both thought it would be most appropriate to look at similar artists to ours. Eliza Doolittle and Ellie Goulding were two that were good examples. Dillon (our artist) was also someone that we thought would come in handy when designing and making our website (seen as it is her song!). We found some strong similarities with all three of the websites and therefore things that we should defiantly include on our website and then some differences - some that personally we don't particularly think are necessary for a website, but also things that we think all websites should have and therefore would consider using on our website.

The obvious similarities that aren't only on all of the websites we have looked at, but almost every other artist involved in the music industry is the advertisement. As soon as you click on the link to enter the site, immediately - Facebook, Twitter, Instagram... Tour dates and venues are almost popping out the screen to grab you attention. Artist need to advertise, and using their website, which is free to access, is the perfect way! It is important because it creates awareness and a sense of urgency to fans and consumers by informing them on sales and offers. Advertising also helps businesses in keeping up with the competition in the market and acts as a form of sales promotion method. There’s a desire to manipulate and encourage their target audience into not only desiring a them and their service (entertainment), but to feel a certain way about it and without this product or service, they will lack this feeling. For example, when you enter Ellie Goulding website, recent images posted from her instagram and her latest videos are previewed, instantly grabbing the viewer. All music artists like to post what they're doing, where they are ect.. to keep their fans up to date and constantly engaged - this is why their galleries are always being refreshed and full up!  Even if it's someone who isn't familiar with the artist, by scrolling through their gallery, they can get a feel of the artist and what they are like.

Because Ellie Goulding and Eliza Doolittle are both very successful and popular in the music industry, where they have been part of it for years now both with many singles and even a few albums; which is unlike Dillon - our artist. However, I am not implying that Dillon is not successful! She just hasn't fully emerged into the industry with such a 'big hit' like the others. They are similar artists however I think the popularity in the 'pop' genre, has changed them as individual's slightly. The demand for new up-beat tunes is constant, therefore to be in it you have to meet the required standards of what the mass target audience like and expect. This, as you can imagine, is reflected through their websites as well. For example, Dillon doesn't have a 'store' or 'merchandise' tab on her website and there is no where online where you can purchase any sort of Dillon merchandise - whether she sells it at her concerts, I'm not sure. However, this is an area where other artists will gain a lot of money. They can sell personalised or unique products that you can't purchase anywhere else; this is why I think it is quite an important aspect of a website - something we would defiantly incorporate in our website.