INSTAGRAM

 We thought that setting up profiles on social networking sites would help us promote our artist - Lila Eden. Instagram is an online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them, and share them on a variety of social networking services, such as Facebook, Twitter, Tumblr and Flickr. A distinctive feature is that it confines photos to a square shape, similar to Kodak Instamatic and Polaroid images.
A lot of celebrities, mainly music artist use Instagram to promote their service. Because instagram allows you to upload short video clips, this means they can share snip-its of upcoming videos or behind the scene footage. They can also share images of fan art ect... Which creates a bond with their fans. It's a lot to do with advertisement and publicity. 


Rihanna is the perfect example.. she posts around 10 images (with occasional videos) a day, ranging from personal images, "selfies", what she's up to, where she is and most importantly things associated with her tour or performance. We've tried to create the same sort of thing on our instagram page. For example the image to the right shows our artist 'Lila Eden' posing. In the caption 'Hair by @hairat1... Now selling @edeneyelashes get some eves! Before they all run out!' The @ symbol represents someone being tagged, again a brilliant advertising technique. Normally a company or brand will send some free bee's to very famous celebrities and they will post an image onto instagram tagging the company, so the idea is that everybody that follows this certain celebrity will follow the tagged person and so on... We have done this to promote the eyelashes as well! Something featured on our website as merchandise. The reason we have wrote 'eves' is because Lila calls her fans 'Adam and eve's' - from the garden of eden.

Again, in this image to the right shows us on set filming for part of the video. A lot of music artists use instagram for this specific thing - to keep their fans updated and always interested. We have used different filters on the images that the app provides to make all of them look different. The images we use on instagram can be put on our website and also linked to our website so people can fin our instagram if they want to follow it.