Merchandise

The connection started from the name of our artist. What could be linked (visually) to Lila Eden? It only seemed natural to use the theme of ‘The Garden of Eden’. This also meant we could use a label for the male and female fans of the artist being Adam’s and Eve’s. This came from the inspiration of various artists who use the same sort of thing for their fans. Eg. Lady Gaga has her ‘monsters’ and Pixie Lott has her ‘Kittens’.

We wanted an image which would be suitable to be printed on to a t-shirt or bag therefore nothing to over the top. Still linked with the theme, but simplistic and elegant – a lot like the artist; Lila Eden. After prowling google for hours, we found this image that seemed extremely appropriate. It is a half eaten apple – the apple linking in with the biblical story. The image is a painting which adds to a quirky effect. It has roses placed around it which adds a feminist effect.

We chose to design a female and male t-shirt, key-ring and canvas bag because all of these items fall in to the category of our target audience. The bag and key-ring is something a bit more fun and is just an option for buyers is they don’t want a t-shirt – they are also priced cheaper which is more practical for younger consumers who have a much lower income.

The merchandise is something that would be sold on the website all year round therefore fans/consumers could buy the merchandise purposely for a tour – to wear on the day they were going to see Lila Eden. As well as being sold at the concerts. It is more likely that there would be more choice of items at the actual gig because it is a successful way to bump up income – not to mention brochures that would be sold at concerts. These are normally extremely popular people fans want a memo from the show but perhaps not a top – that is where we was heading with the bag and key-ring. 

The name is also placed on the tops for advertisement purposes. This way her name and ‘image’ will catch on, especially if the tops are something that would be popular for fans. From our website research, when looking at merchandise and seeing a range of products, basic t-shirts are ALWAYS an option.